Search Engine Optimization are three very popular words these days. It all comes down to getting noticed when someone hits the search button. If you want your site to show up on the first page of results, you’re going to have to work for it. Unless you are into something so unique that no one else has thought of, your task is to climb over the other millions of web sites.
Loading up your Meta section of your pages with keywords was once a successful strategy. Google programmers were quick to see that and found the content of the web pages in a lot of cases was not related to the keywords. I won’t fill this page with all the iterations Google went through to arrive at the current state of things. There’s lot written about it other places.
In 2018, content is king of the SEO world. This means that the Google machines read web pages and decide how relevant a web page is based on keyword IN the content as well as head lines and sub titles. This is an oversimplification of course but it illustrates the importance of the content of your web pages.
We try to determine what the searcher is actually looking for when they enter a search term, and work back from there, adjusting content to their needs.
You are busy running your business, ours is creating content ! Talk to us and we’ll give you a FREE assessment of your current system and demonstrate how you might increase your search rank. Then, use web analytics to monitor your climb.