When I started selling my books a few years back, buyer’s told me that if they couldn’t buy it on Amazon they were less likely to put down their money. Why ? Because Amazon allowed them to log in, and have their payment info saved. Click the items they wanted to purchase, hit One-Click Purchase and wait for the delivery truck. Maybe they’re lazy, but they didn’t want to enter all their info again into another system. Can’t blame them.
Adding Paypal as an alternative, boosted sales immediately. Potential customers recognize Paypal and feel secure using it. Done deal !
Considering using a service gateway if you want to do your own card processing, it’ll save you big dollars and struggles over security issues with the card companies.
Write, and we’ll gladly share any info we have regarding your particular needs.
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